Selling on Amazon FBA
For this series, I enlisted the extra help from my friend Fredrik Gustafsson, so he could share his firsthand expertise with us. Fred has over 7 years of experience as an Amazon FBA seller, HK importer, and FBA coach. We’ll let him take over and start this series off, here’s a quick background on Fred:
I have 7-years of experience selling on Amazon and I have in-depth knowledge about Amazon’s algorithm and marketplace. So far, I have built 5 highly successful brands that are still selling and doing very well on Amazon.
I have got a lot of experience when it comes to product research, design, copywriting, SEO listing, optimization, PPC, keyword research, brand development market research and more. I’m also currently coaching 7 other Amazon sellers, 4 startups and 3 long term sellers.
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The deal-breaker: Amazon reviews are the golden ticket to success.
Do you have a high-quality product with no sales? Are you fed up with your potential customers running into the arms of your competitors because you don’t have enough reviews?
If you have answered yes to any of these questions, you’ve come to the right place! Did you know that in today’s digital environment having a great product is not enough to get you sales?
Studies have shown that almost 70 percent of online consumers use product reviews to assist them in making purchasing decisions! In other words, if you’ve only got a handful of reviews, or even worse, you don’t have any reviews, you have lost 70 percent of your potential clients!
In case you were wondering, you don’t need thousands of reviews, but you do need enough to convince your audience that your product is worth buying. Think about it like this, what would make you part with your hard-earned money? A product that had 100 reviews or a product that had 10?
Even when the same product is presented and the one with the highest number of good reviews is more expensive, guess who will bag the sale? The seller with the more expensive product! This is the power of social proof.
💌 This is a part of MFM’s Amazon FBA series. Sign up to our mailing list for more Amazon FBA series updates and other creative, money-making, side hustle inspirations you didn’t know about!
Amazon Product Reviews – How to Get Them Faster
Getting Amazon product reviews is not an easy task, you have to be strategic about it. Unfortunately, times have changed and it’s nowhere near as easy to get product reviews as it was in the past. Amazon has changed their terms of services and one strategy that worked in the past that is no longer allowed is giving your buyer an incentive to write a review.
So the question now is “How can I get legitimate Amazon product reviews without violating their terms of services?”
Keep reading to find out exactly how to do this with five effective strategies that are guaranteed to work.
#1: Email Your Customers
In marketing terminology, this is referred to as a ‘drip campaign.’ It involves sending your customers several messages after they have made their purchase. In short, you are reminding them that they have purchased your product and you want to know what they thought about it. Here are a few steps you will need to follow to make your drip campaign successful:
- Less is more: Long emails are a turn-off, people don’t have time to read an essay! You should keep it short and sweet and provide just enough information to encourage them to take action. Yes, I know you want to tell them all about how important it is that they write a review, but unfortunately, that’s a recipe for failure. Make the process simple and easy, and you will increase your chances of getting a review.
- Punchy Subject Line: Getting people to open an email from someone they are not familiar with is not an easy task. The reader needs something that’s going to catch their attention and encourage them to open the email. Don’t just stick with one strategy here, do some experimenting and see what works best. Research has found that asking a question increases click-through rates by up to 30%.
- Understand Your Audience: If you know what your audience likes and you appeal to that, there is more chance they are going to open your email. Sending a formal email to a gaming fanatic isn’t a good idea, your writing style should reflect the interests of your customer. You will also need to keep in mind that each customer is unique, although they are buying the same products doesn’t mean they have similar interests.
- Put a Cap on It: Receiving back to back emails about the same thing can get pretty annoying. Keep things short and sweet, this doesn’t just apply to the content of the email, but also, the number of times you send out emails. You want your customers to read your emails and not relegate them to the spam box!
Amazon Reviews and Timing
Timing is everything when it comes to sending out emails to your customers. Think about it, what’s the point on asking a customer to review your product six months after they purchased it? They would have forgotten all about it by then. Neither is it a good idea to ask a customer to write a review as soon as they have purchased the product because you need to give them time to use it and find out if they like it. Basically, you may have crafted the perfect email that hits all the right points, but because you sent it at the wrong time, you won’t get the results you had been hoping for.
#2: Product Inserts
A product insert is basically inserting information about how to write a review inside the product packaging. You can also include your contact details such as website and email address. Here are a few tips to help you get results from product inserts:
- Your main aim should be to get a review
- Don’t bombard your customers with information, less is more
- If they have a problem with the item, ask them to contact you so that you can resolve the issue instead of writing a bad review
There are several types of product inserts, your focus is getting a review. Amazon doesn’t have any strict rules and regulations about this type of messaging, so you can be as creative as you wish.
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How To Get Results With Your Product Inserts
As I am sure you are aware, there is a good and bad way of doing everything; therefore, you want to focus on the most effective method of asking your customers to write product reviews. There is no point in just asking your customers to write a review, that doesn’t work. People want to know what they are going to get out of it, this is human nature. So when you are asking your customers to write a review, that’s what you should be thinking about.
#1 Framing Right Asks
Do you want to know a little secret? People like talking about themselves. So the best way to get a customer to write a review is to ask them a question about themselves. A typical example would be: How has the product affected your life.” In this way, you are killing two birds with one stone and getting the customers to talk about themselves at the same time as leaving you a review.
#2 Hire a Professional Designer
Presentation is everything, and a note typed out on a piece of paper isn’t going to cut it. People like visual stimulation, and if your product insert is pleasing to the eyes, your customers are more likely to read them. The content should be clear and concise enough that a ten-year-old should know what you are trying to say. If your graphic design skills are not up to par, you can hire a professional freelancer for this. The great thing about freelancers is that they are not big companies who charge high prices, you will get quality work for a good rate.
Once you have had your product insert designed, you will then need to send them to your manufacturers so they can include them in the packaging. One thing you don’t want to do is offer a discount on future purchases as an incentive to write a review. This is a violation of Amazon’s TOS and could get you banned from using the site.
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#3 Product Bundling
Offering additional products or including a free gift is a very effective method for getting customers to write product reviews. It gives your customers what they deserve which is greater value, and it has the added advantage of giving you a competitive advantage over your rivals which will open the door to more sales.
- Improved Customer Satisfaction: When your customers are happy, they will keep coming back for more. When they feel they are getting more for what they are paying for, they are more likely to write a positive review.
To get more familiar with the Amazon bundling guidelines, read them here.
#4: Content is King: Using eBooks to Generate Reviews
eBooks are a great way to position you as an expert within your field. However, they are also effective when it comes to adding value to your products and increasing sales.
Providing customers with a free eBook is like giving away a free gift, it makes them feel special, think about it, who doesn’t like gifts? Appealing to the emotional needs of your customers is a powerful way of getting more Amazon reviews and it’s a very simple strategy to use.
Here are a few tips to get you started:
- Write the eBook or free content, if this is not your area, hire a freelancer to do it for you. Make sure the content is well written and informative because, for this method to be effective, it’s important that the customer feels they are getting valuable information for free. A badly written, grammatically incorrect eBook or content is just as bad as giving someone a broken present, what can they do with it? NOTHING!
- Deliver the eBook or content to your customers via email once they have made a purchase. Make the process simple for accessing the content, if the customer feels as if they need to jump through too many hoops to get to the gold, they won’t bother. Effective ways of doing this are to attach the content or eBook as a PDF or provide a link where they can just click on it and download the information. You can set this up so that the emails are sent out automatically once the product has been purchased.
- Watch the Amazon reviews come flooding in.
#6: Quality First
If there is one thing that will guarantee reviews, it’s a quality product. You can implement all of the above strategies until you are blue in the face, but if your product is wack, your main concern is not that you don’t have any reviews, but that you’ve got a pile of negative ones! So here are some tips to make sure your products are nothing but the best.
Only Sell the Best: Everyone wants to make a profit; after all, that’s the purpose of selling your products. However, it is extremely important to the success of your business that the products sold are of high quality. So before putting your products on the market, order some from your manufacturer and make sure that they are good enough for you to buy yourself. If not, you might want to search for a different manufacturer.
Product Superiority: What is the purpose of your product and how can it improve the quality of life for the buyer? Provide this information to your customer, and if they agree, they will write a positive review based on this.
For example, you might be selling a hair thickening product. Not only can you talk about how effective the product is for growing thicker hair, you can also highlight how it will boost the confidence of the user because there is nothing worse than having thin hair, and that their new look will increase their chances in the dating game if they are single.
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There is nothing easy about getting Amazon product reviews! Yet, it still remains one of the most effective marketing strategies. Think about it like this, if you put time and energy into implementing the above tactics, your sales will go up. That’s more money for you to invest in your business and less money to spend on marketing your products. All sellers have the same goal, and that is to sell their products, but if you can stand out from the crowd, you will increase your chances of succeeding as an Amazon seller.