The e-girl guide to selling worn old underpants for a profit?! Whaaaa?
You might be wondering if you actually read the title right. Can you really make money online by selling used underwear? Surprisingly, the answer is yes, you definitely can. AND not just underwear…lingerie too. Thirsties will buy anything that touches you, goddess.
Hehehe it can be a good money hustle if you can get in on it, check out this guide. But if you are wondering why this even exists, it’s simple: people like the personal touch of another (i.e. personal belongings and the closeness of a beautiful ideal girlfriend.)

Selling used underwear online is a lucrative way to make money passively or full-time. In fact, a lot of adult performers are using this trade as a side hustle and opportunity to build a connection with their fans. If you know the proper way to market your “goods”, the sales could be lucrative.
Selling used underwear originated and became very popular in Japan where it is known as Burusera. Transactions for this industry are usually made offline. There were even vending machines specially allotted for selling used underwear. Most of the marketplace outside Japan transact online, there’s a lot of used underwear online stores where sellers and buyers can transact safely and it’s totally legit.
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Table of Contents
Is This a Safe Side Hustle?
Normally, buyers and sellers of used underwear are not required to meet in-person so the sellers can stay anonymous if they prefer. The majority of platforms for this exchange usually give sellers the option to stay anonymous or not. In fact, most buyers find anonymity as one of the most thrilling parts of this fetish.
Do note that you’ll still have to ship your product to the buyer. This can be resolved by using a P.O. box to avoid using your real address and identity. P.O. boxes (you will only need the smallest size) will run $5-$30 dollars per month depending on how expensive your local area is to live in.
Selling Used Wears: Income Potential
The money sellers earn depends greatly on the amount of effort they put in this side hustle. On average, sellers who are just looking for quick money can fetch at least $20 for each used underwear they can sell. Its also worthy to note that the product is limited because sellers cannot wear two pieces of underwear at a time. On average, the majority of sellers ship out five pairs a week, or $100 per week on minimum.
Famous adult performers and successful sellers can earn more, with an estimated maximum of $3,300 a month with the help of their established reputation. On top of that, the shipping, additional demands, and the price of the underwear itself must be considered to actually earn. One way to increase the chances of getting sales and customers is to advertise and sell products to different used underwear platforms online.
Pros vs Cons Of Selling Used Underwear
Pros
- Flexible Time
A big chunk of activities in this side hustle revolves around the packaging and shipping of your product. This does not actually require a lot of time and effort. Most of the marketing efforts needed is a long-term project. Work on your own terms and at your own time at home.
- It’s Easy
Making the product is as EASY as doing nothing at all. You just have to wear your underwear like you do each day, make a listing online, advertise and wait for a buyer to make an offer. Take note that buyers would sometimes have a specific request which might or might not be easy to do. But remember that you can always decline on requests that you’re not comfortable doing.
- You Can Do It With Other Side-Hustles
If you’re an adult performer, you can do this side-hustle to compliment your other jobs. Even those who are not in the adult entertainment industry can make this side-hustle without too much effort.
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Cons
- Sales Are Not Consistent
Just like selling any other products, you’ll never know if your sales will be enough to pay your monthly expenses. There are months when you’ll have slow orders or none at all. Although you can set your own price, there’s no guarantee that buyers will get your products.
- Tough Competition
Whether you understand the appeal of this industry or not, there are two facts at play that make the competition tough. This career can be lucrative if you know what you’re doing. It’s only natural that there are people who will try to enter this industry because of its ease to generate income. Competition is high, and If you can’t create a certain “twist” to stand out, this side-hustle will likely not work for you.
- Could Be Uncomfortable
Typically, underwear wore for longer commands a higher price. Unsanitary things can happen if you wear the same underwear for many days. One of the most common things that used underwear sellers need to endure is excess sweating. Skin problems in the area are also fairly common if you wear the same undies for several days. One way to avoid this altogether is to avoid requests with longer “wear” days or to double your pricing.
Make Crazy Easy Money Selling Your Modeling Merch (It’s About Niche & Fanbase)
Men (and some women) want your used underwear because they’re a fan of you. You’re sexy and they want to be close to you without being right next to you. It’s perfect for adult workers to make extra money as mark up with their own “merchandise.” Building your fanbase and working within the safety of your bedroom, SELL only the content you want to make, and have full control of what you want to do – it’s an awesome deal. The best way to make money these days in 2021 is OnlyFans as that platform is BOOMING. You can read up on our free OnlyFans guide or get the full formula to 6-figure success in this digital course.
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Is There Really a Market For This Business?
Are there humans who crave a very personal connection to other people? Of course, and this side hustle matches an existing fetish that some men like. You’ll be surprised at how high the demand in this market actually is. It’s one of the most common forms of what is called “Underwear fetishism”, with the majority of the audience being men.
Usually, the longer the underwear was worn, the higher the value it gets. Worn panties and other underwears have a distinct scent that others find exciting and pleasurable. As online selling becomes more and more popular, the demand was also driven upwards due to the increased accessibility of the product.
Things You Need To Get Started
Some men want higher-end underwear, but most men don’t care. For selling purposes, pricey & extra sexy underwear may eat into your profits. Amazon has bundles of inexpensive sexy and lacey underwear but check the reviews and look at the softness of the material.
Platforms To Sell
Asking around for people who might like to pay for used underwear will obviously not work. Putting a large sign that says “used panties for your fancy” is also not a good idea. To get started, you need to set up a profile in an online platform that connects sellers and buyers of worn underwear. There are sites that act like “eBay for used underwear, where sellers can post their products on the platform and potential buyers can see it. Third-party online platforms allow online transactions to happen safely and anonymously.
Online Persona & Imagination
Buyers will not just get a pair of worn undies randomly just because they found an ad about it online. Although sellers can still sell under anonymity, most buyers will be attracted to buy a piece from someone they can see in a picture and have shown snippets of their real-life personality. To start, think of a creative name for your shop. Your shop name should be attention-grabbing and represents your own personality.
A brief bio can help you build your own persona which will enable you to connect with your buyers. Tell something interesting about yourself. You’re free to write anything in your bio. But since you’re selling something personal and intimate, try to be sexy and playful in your own way. Share a little personality and little insight from your life so buyers would want to have a genuine connection with you.
For example, perhaps bondage is what suits your look, then these items (and it doesn’t need to be underwear, it can be a baby doll, a full-body harness, anything personal) will make your fans feel extra tempted as it goes along with your branded look:
Lingerie & Underwear
Since you’re opening a used underwear online shop, you should also know how to prepare your products. In this side hustle, your most important investment is proper marketing; while your most important capital is the underwear itself. If you’re going to sell full-time, keep full track of the number of undies you own. You might have to replenish your supply once or twice a month.
Also prepare some packaging materials such as zip locks, boxes, or other containers. The packaging is still relevant even on products like used underwear. Include the shipping and cost of shipping in your sale price since you’re paying for it before the actual shipping happens. Shipping the product in a vacuum-sealed pocket or via ziplock is the standard to prevent the smell from leaking.
Proxy Address
In entering this market, your safety should be one of your priorities. Since you don’t really have a way to meet your customers, disclosing any personal information is still risky. Don’t ever reveal your real name, address, and phone number to any of your customers. Always conduct your transactions online. In shipping your item, use a proxy address such as a P.O. box or make someone else do the shipping.
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Payment Options
An additional step to further protect your identity is to have a separate payment method. Different online payment portals that provide anonymity are available. You can create another Gift Rocket account or use Amazon Gift Cards and Google Wallet. For a fully anonymous payment option, you can consider a Bitcoin account. Take note that other payment options such as Western Union and PayPal might disclose your personal information to the buyer so do not use them.
Note: Since this side hustle involves selling adult content, the seller must be at least 18 years old. Most platforms do some verification to make sure that your information is real. Personal information is usually not disclosed to any customers unless the seller permitted it. If you are younger than 18, here are other side hustles you can consider legally.
Make More & Take Charge of Your Money
6-Figure Income OnlyFans Masterclass: When Rose, top .1% of adult models on OnlyFans, reached out to me about her online course I was skeptical. Hundreds of course sellers & businesses want to work with me, I rarely say yes. But as I learned more about her humble background, OnlyFans modeling experience, her SIX figure earnings, 7+ year modeling experience, and mastery of how to succeed on OnlyFans, I was impressed. You can replicate her success too, check out Rose’s proven strategies on how to earn 6-figures on OnlyFans.
$5 Meal Plan: Meal planning can take loads of time, stress, and money you shouldn’t be spending. That’s where the $5 meal plan comes in. They will give you a customized meal plan, recipes, and grocery list to take the headaches out of meal planning. They have a free 14-day trial, risk-free and you can cancel anytime.
Personal Capital: Sign up and use Personal Capital’s budgeting & net worth calculators for FREE. We use them every week to automate our finances. Think of it as a secure central command station for your finances. It’s awesome!
8 Top Platforms to Use For Selling Used Underwear
- Sofia Gray
- Pornhub Modelhub
- OnlyFans
- Scented Pansy
- iWantclips
- ExtraLunchMoney
- Sniffr
- Panty Deal
5 Tips To Improve Your Used Sales
1. Marketing is Key
Effective marketing is an important part of a successful business strategy. And yes, this also works in selling underwear online. In this industry, paid promotions might actually give you an edge if you’re still a beginner. Creating social media sites dedicated to your store is another way to market yourself (and to connect with your fans). Using your personal account to represent your underwear business is a big no-no. Use appropriate visuals, videos, and even hashtags to gain some traction in your store.
2. Be Yourself
It’s always better to be yourself in every career that you choose. This principle can also be applied in the online selling of adult entertainment products such as used panties. An online persona will help you become more relatable to your audiences. And that’s what most of the buyers actually want: creating a personal and intimate connection. By being yourself, you will attract the right audiences for your content, which will likely get more repeat customers.
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3. Wear Your Merchandise
According to regular sellers, wearing your own merchandise helps in gathering more potential buyers. For buyers, there’s more appeal to a product if they have seen it in the body of the model before receiving the item. To create this effect, the seller must release attractive pictures of their products accompanied with flirty yet creative descriptions. It would be extra cool to have your own name/stage name on the lingerie sewn in.
4. Sell Different Kinds of Merchandise
Models sell the same merchandise in this marketplace: used underwear. But that doesn’t mean that you don’t have to offer options for your customers. Offer products that have some unique twists (underwear worn for a longer period of time, workout underwear, etc.). Accepting requests is a great way to innovate and know more about your audience. It is also a great way to make more money (as you can offer a high price tag for the additional effort). Remember, you’re allowed to decline requests that you don’t want to do.
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5. Don’t Put Your Eggs in One Basket
Oftentimes, selling adult entertainment items on just one site is not that profitable. If you’re a cam girl, there’s a big chance that you’re not just streaming on one site. This also applies to the used underwear industry. To get the most outreach, creating stores from different platforms is recommended. Take note that the success of your store will depend on the effort you put into it.
To get the most outreach, creating from different platforms is recommended. Take note that the success of YOU is based on preparedness, knowledge, and your street smarts.
I think Rose, a 6-figure income fashion model on OnlyFans, said it best:
You know what you deserve.
I know what you deserve.
We both know that your body and skills are beautiful works of art. And what better way to empower yourself than growing a massive loving fanbase and making a comfortable lifestyle at the same time?
Arm yourself with knowledge about camming as a professional. Think of it more like a business, not just an opportunity to fund your schooling, jumpstarting your emergency fund, or pay your student loans (although all of those goals are legit too!) If you want more income & more passive income in this line of industry, you can check out our FREE OnlyFans guide as it’s safer and lend you more control over everything you want to do.
References for more information:
I found this article super helpful! Thank you very much!
I’d love some advice on what actual sites are best. I’ve looked into Sniffr and Kinkie and I’m just not sure
snifffr.com is really good, I sold a few pairs in my first month. The 2nd pair even sold for over $100 🙂 not sure about Kinkie